I assume you’ve heard it before, “well, you can’t please everyone.” If you’re in the people-pleasing business, you can at least try.
I have no idea why Rob Crain and company picked the slogan “All Aboard” for the inaugural RailRiders campaign, but it probably has a little to do with trying to provide something for everyone at a game.
I’d also like to think It has something to do with reconnecting with the local fans and making inroads with more than a handful of disgruntled ones. It’s still early. The jury’s still out. But, I think you can see the progress.
The SWB returns to the caps in 2013. The great unveiling of the new team name, logo, and uniforms featured Greg Legg. It even kicked off like every SWB Red Barons and SWB Yankees home game has since 1989 with the voice of PA announcer John Davies. That’s important to people (like me).
I hear there will be other nods to the past around the renovated ballpark. Hopefully, there will be some throwback SWB logo merchandise since it was sold with the franchise.
What got me thinking about all of this was my lack of attention to the road on my drives around NEPA. I’ve even driven past a RailRiders billboard or two that has a flying baseball on it, very similar to the one that appears on the original Red Barons logo. That ball just happens to fly out of the team’s All Aboard slogan.
Subtly, they’re sending a message. ”There’s room in the train car for everyone.”
Fellow Red Barons diehards, whether you jump on or hesitate, just know that someone out there is trying to figure out how to get you in and bring you back. Someone is listening. After the last few years, I’m all aboard on that.